How do you smell dishonest sales associates and stores?
A friend of mine has come to me and said, “I think your industry is a scam.”
I said, “I agree. There are indeed a lot of dishonest, pushy, and sleazy sales associates and businesses in my industry.”
Here is the thing.
There are many tricks and gimmicks in the bedding industry to drive you into a buying decision, whether it’s a heavy discount on the spot or limited-time offers.
I will be sharing some tips on mattress shopping.
Most importantly, how do you smell dishonest sales consultants and stores?
#1 – They constantly talk about price
Price usually is what buyers focus on.
After all, it’s all about how much you need to pay.
Sales associates and stores are well aware of that and often use a discount or massive sale period to encourage consumers to buy NOW.
While it makes sense for a store to offer discounts to lower their overstocks, it becomes pretty alarming when you hear 50% or 70% sales every second week of the month or worse, every weekend. (I even saw a 70% off sign permanently stick on the side of their delivery trucks!)
Buyers should also understand if a salesperson always talks about the price and what you are willing to pay.
Likely, they don’t have the best interest on what you need.
Instead, they care about how much you are ready to pay them.
#2 – They always talk about how great they are/their products are.
If a sales representative constantly pushes one brand or a model over other options, it usually pays them the fattest commission.
On the other hand, a good representative will place your need above their own and explain how a particular model fulfills your needs.
#3 – They drop prices REAL quick
After the sales representative constantly asking how much you are willing to pay, they proceed to come out with some “I like you, you seem like a good Guy.” discount or limited time offer.
You can get this price if you buy NOW.
Many consumers don’t see that sales representatives and stores are always willing to offer a discount any time of the year.
Buyers might think it’s a “now or never” offer.
A good mattress representative focuses on the value the product delivers or offers lower price options if the budget is really out of range.
Number 4 – Bashing their competition.
Pointing out differences between their products and their competitors can be done without bashing their competition.
Slamming their competitors is not something a good sales representative would do.
A good sales representative will know the advantages and disadvantages their competitors have and contrast it out for you.
Remember if they are willing to bash someone behind their back.
They will bash anyones’
If you are starting your mattress research,
If you have no idea what sort of mattress you need,
why not try out our mattress selector?
It will give you some directions of what your body is looking for.
Link here Mattress Selector
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