How do you smell dishonest sales associates and stores?
A friend of mine has come to me and said, “I think your industry is a scam.”
I said “I agree. There are indeed a lot of dishonest, pushy and sleazy sales associates and businesses in my industry.”
Here is the thing.
There are a lot of tricks and gimmick in the bedding industry to drive you into a buying decision whether it’s a heavy discount on spot or limited time offers etc.
I will be sharing some tips on mattress shopping.
Most importantly, how do you smell dishonest sales consultants and stores.
#1 – They constantly talk about price
Price usually is what buyers focus on.
After all it’s all about how much you need to pay.
Sales associates and stores are well aware that and often use discount or massive sale period to encourage consumers YOU to buy NOW.
While it makes sense for a store to offer discounts to lower their overstocks, it becomes quite alarming when you hear 50% or 70% sale every second week of the month or worse every weekend. (I even saw a 70% off sign permanently stick on the side of their delivery trucks!)
Buyers should also understand if a sales person always talks about the price and what you are willing to pay.
It’s very likely that he/she doesn’t have the best interest on what you need.
Instead he/she cares about how much you are ready to pay them.
#2 – They always talk about how great they are/their products are.
If a sales representative is constantly pushing one brand or a model over other options, it is usually something that pays him/her the fattest commission.
A good representative on the other hand will place your need above their own and explain how a particular model fulfills your needs.
#3 – They drop prices REAL quick
After the sales representative constantly asking how much you willing to pay, they proceed to come out with some “I like you, you seem like a good Guy.” discount or limited time offer.
You can get this price if you buy NOW.
What a lot of consumers don’t see is that sales representative and stores are always willing to offer a discount anytime of the year.
Buyers might think it’s a “now or never” offer.
A good mattress representative on the hand focus on the value the product delivers or offer lower price options if the budget is really out of range.
Number 4 – Bashing their competition
Pointing out differences between their products and their competitors can be done without bashing their competition.
Slamming their competitors is not something a good sales representative would do.
A good sales representative will know the advantages and disadvantages their competitors have and contrast it out for you.
Remember if they are willing to bash someone behind their back.
They will bash anyones’
If you are just starting your mattress research,
If you have absolute no idea what sort of mattress you need,
why not try out our mattress selector?
It will give you some directions of what your body is looking for.
Link here Mattress Selector
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